Election Day!

logos

jk-sheriff-color-01

 

Today is election day in Lexington County, South Carolina. I hope my client wins!

Once I completed the logo, I passed it on the Jay’s campaign manager and was not involved in any of the design work below. But it is fun to see my logo in action!

jaysticker

 

jaybrochure

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Fall Festival Logo and Website

logos, www

A recent project for the church that we’ve started to attend since our move.

 

And here’s the website: http://www.firstpresfallfestival.com

Much, much, MUCH more to show you in the future …….

Color Theory, Revisited

color wheel, logos

Isn’t it interesting that a pizza restaurant with a blue sign is less enticing than one with a red sign; and a spa with a red sign is less successful as one with a blue sign? Things which affect a person’s behavior without them even knowing it are very interesting.

via Psicología del color en el diseño de logos #infografia #infographic #design | TICs y Formación.

Intellectual Property is Valuable

design lover, logos

Recently, the University of Florida requested/demanded that Glades Day School in Belle Glade, Florida, change their logo. Why? Because it is exactly the same as the university’s logo. So the colors are a little different, but really, it’s the same. It may seem that this big university is picking on some little guy, who has used this logo for 44 years. But if it is indeed true that UF had rights to this logo first, then the logo is their intellecutal property and stealing it is a crime. Logos are important because they distinguish and identify a brand. That’s why they need to be completely unique.

Read the full article here.

Logos are not just pretty pictures!

design lover, logos

There is so much history and consideration that goes into a logo.  Did you know….. The Mercedes-Benz three-pointed star is commonly known to symbolize the use of the company’s engines on land, sea and air. But the star first appeared on a personal note written in 1872 from company founder, Gottlieb Daimler, to his wife. Mr. Daimler used a three-pointed star to mark the location of his family’s new home in the town of Deutz, Germany. His sons adapted the emblem as the Mercedes-Benz logo from 1910 onward.  Read the full article.